For Immediate Release
Contact: Traci Barnett
Tel: (714) 990-4332
Email: tbarnett@ballard-tighe.com

Good News for Educators in 2004

Ballard & Tighe Will Add 20% Worth of
Instructional Materials for Orders Topping $5,000

— Educators Can Purchase More High Quality Instructional Materials at Less Cost —

BREA, CA – January 7, 2004 – Responding to tight budget problems facing educators nationwide, Ballard & Tighe has announced a program that will allow school districts to add, at no extra charge, 20% worth of instructional materials to any order for instructional materials they place over $5,000. This “added value” sales program will run from January 1 through September 30, 2004.

“If, for example, a school district purchases Ballard & Tighe’s Carousel of IDEAS and/or the Explore social studies programs totaling $10,000, that customer can select $2,000 worth of additional instructional products at no cost,” said Dorothy Roberts, the company’s president. “We are making a difference in education — again.”

School districts will have 30 days from the time of their initial order to select the additional instructional materials they want.

“They can choose from any instructional offerings that are included in our current catalog, and realize considerably more for their purchasing dollars. The beneficiaries ultimately are, of course, the students.” Roberts added, “Many educators find themselves today with less money to spend for classroom teaching materials. California and Texas, for example, have each cut budgets by 30%.” This reduced funding impacts products that meet the special requirements of students with limited English proficiency (LEP).

A well-established publisher of language assessment tests and custom teaching materials for LEP students, Ballard & Tighe’s instructional product offerings include: the extensive IDEA language development series, and the Explore line of social studies books and materials (crafted to make curriculum content like art, history, and social science accessible and engaging to LEP students and emerging readers).

As part of the program, product shipping charges will apply only to the initial order. The “added value” portion of the sale will be shipped to the buyer at no charge. For information, call Ballard & Tighe’s headquarters at (800) 321-4332 or visit www.ballard-tighe.com Dedicated to making a difference in education, Ballard & Tighe publishes a highly regarded set of products that extend from assessing, identifying, and instructing students with limited English proficiency to transitioning these students into mainstream classrooms. The company, headquartered in Brea, CA, was founded in 1976 by Wanda Ballard and Phyllis Tighe, pioneers in the field of educational ESL (English as a Second Language). Currently, Ballard & Tighe provides testing, instructional and training products and services to more than 2,200 state, regional, and local school systems throughout the United States and internationally. Ballard & Tighe’s staff of seasoned educators and technical product developers is exclusively focused on delivering language assessment, English language development, and social studies materials, as well as online professional training that will help ensure academic success for today’s increasingly diverse student population.